To develop healthy, nutritionally minded and great tasting lunch entrees for a big fast food chain.
MOMENT OF CLARITY
Consumers enjoy eating food that is fresh and in season. It just feels right. Eating out of season foods feels unnatural.
We talked to a chef in a renowned restaurant who told us that his clients love the seasonal dishes in the menu the most restaurants started featuring “in- season” specials.
Add seasonal herbs, veggies and fruits to existing menu items.
Increase in store traffic and recruitment of millennial consumers.