the-greenroom-collective-case-study-increased-penetration

Market leader

Brief

To increase penetration in an already developed category for a market leader.

 

Moment of Clarity and Alignment

In a hyper-competitive environment, consumers consistently need to be reminded of why they choose a certain brand and product.

 

Inspiration and “Aha” Moment

When we spoke with a specialist who teaches kids with autism, we learned about the power of reinforcement and how it can create continuous behavior or even form a habit. The specialist reminded us of the importance of going back to basics.

 

Action

With the realization that consumers like to hear about the products’ basics which reinforces the benefits and builds loyalty. Build a communications strategy focused on messaging that highlights the key competitive product advantages.

 

Result

An increase in market share increase within a month of airing the campaign.