the-greenroom-collective-case-study-fast-food-chain

Large fast-food chain

Brief

To develop fresh, nutritional and great tasting lunch entrees that appeal to the millennial generation for our client, a large fast food chain.

 

Moment of Clarity and Alignment

Consumers enjoy eating food that is fresh and in season. It just feels right. Eating out of season foods feels unnatural.

 

Inspiration and “Aha” Moment

We spoke with a chef in a renowned restaurant who told us that his clients love the seasonal dishes on the menu and that’s why most restaurants start featuring “in- season” specials.

 

Action

Add seasonal herbs, veggies and fruits to the fast-food chain’s existing menu items.

 

Result

Increased in-store traffic and acquisition of millennial consumers.