Large fast-food chain
To develop fresh, nutritional and great tasting lunch entrees that appeal to the millennial generation for our client, a large fast food chain.
Moment of Clarity and Alignment
Consumers enjoy eating food that is fresh and in season. It just feels right. Eating out of season foods feels unnatural.
Inspiration and “Aha” Moment
We spoke with a chef in a renowned restaurant who told us that his clients love the seasonal dishes on the menu and that’s why most restaurants start featuring “in- season” specials.
Add seasonal herbs, veggies and fruits to the fast-food chain’s existing menu items.