BRIEF
To develop healthy, nutritionally minded and great tasting lunch entrees for a big fast food chain.
MOMENT OF CLARITY
Consumers enjoy eating food that is fresh and in season. It just feels right. Eating out of season foods feels unnatural.
INSPIRATION
We talked to a chef in a renowned restaurant who told us that his clients love the seasonal dishes in the menu and how many restaurants started featuring “in- season” specials.
SOLUTION
Add seasonal herbs, veggies and fruits to existing menu items.
RESULT
Increase in store traffic and recruitment of millennial consumers.