BRIEF

To develop healthy, nutritionally minded and great tasting lunch entrees for a big fast food chain.

MOMENT OF CLARITY

Consumers enjoy eating food that is fresh and in season. It just feels right.  Eating out of season foods feels unnatural.

INSPIRATION

We talked to a chef  in a renowned restaurant who told us that his clients love the seasonal dishes in the menu and how many restaurants started featuring “in- season” specials.

SOLUTION

Add seasonal herbs, veggies and fruits to existing menu items.

RESULT

Increase in store traffic and recruitment of millennial consumers.

BRIEF

Increasing penetration in an already developed category for the market leader.

MOMENT OF CLARITY

In a hyper competitive environment, consumers constantly need to be reminded of why they choose a certain brand or product.

INSPIRATION

A specialist in training autistic kids reminded us the power of reinforcement in order to create a continuous behavior or habit.

SOLUTION

Built a communication strategy directly messaging key competitive product advantages.

RESULT

Market share increased within a month of airing.

BRIEF

To build the 2018+ innovation pipeline for a medical device company.

MOMENT OF CLARITY

Company’s strong heritage in R&D resulted in innovations driven by existing technology but not connected to the future consumer needs.

INSPIRATION

We talked to smart home designers to understand the future of living. We also had a live alligator in the session to get inspiration from the nature.

SOLUTION

Innovations based on future consumer needs and solutions driven by bio-mimicry.

RESULT

Five ideas approved by senior management and are in development by R&D.

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