To increase penetration in an already developed category for a market leader.
Moment of Clarity and Alignment
In a hyper-competitive environment, consumers consistently need to be reminded of why they choose a certain brand and product.
Inspiration and “Aha” Moment
When we spoke with a specialist who teaches kids with autism, we learned about the power of reinforcement and how it can create continuous behavior or even form a habit. The specialist reminded us of the importance of going back to basics.
Action
With the realization that consumers like to hear about the products’ basics which reinforces the benefits and builds loyalty. Build a communications strategy focused on messaging that highlights the key competitive product advantages.
Result
An increase in market share increase within a month of airing the campaign.
