Medical device company


To build a 2018+ innovation pipeline focused on vision care for a medical device company.


Moment of Clarity and Alignment

The company’s strong legacy in R&D, resulted in innovations only driven by existing technology rather than forecasting future consumer needs.


Inspiration and “Aha” Moment

We spoke with an alligator wrangler because these reptiles have a third eyelid. When the alligator hadn’t blinked in over 15 minutes, this “aha” moment led to an important insight about combating eye dryness.



Develop innovations based on future consumer needs, and business solutions driven by bio-mimicry (inspiration from the natural world).



Ideas that were approved by senior management and are now in the R&D process.