John Van Vleck
A master at balancing human perspective and business acumen to ignite actionable solutions.
Prior to becoming one of the founders of The Green Room Collective, John spent several years [i.e. developing creative campaigns that drove sales for leading global brands] in the advertising world, and another 15 years as the Global Director of Innovation Ignitor at The Coca-Cola Company. This extensive experience on both sides of the aisle enabled him to show his magic in 35 markets, with a proven record of producing innovative business solutions in his work with top global brands and partners like Coca-Cola, Unilever and McDonald’s.
“With a little resourcefulness…you can go a long way in bringing ideas to life, connecting people’s heads with their hearts…”
“With a little resourcefulness and the ingenuity to use what you have at your disposal, you can go a long way in bringing ideas to life, connecting people’s heads with their hearts, and giving your ideas the best chance to succeed.”
John imparts valuable insights about innovation inspired by his daughter’s fifth-grade lesson.